10 Must-Know Global Makeup Brands!

10 Must-Know Global Makeup Brands!


In the vast and ever-evolving world of makeup, certain brands have risen to the top, becoming household names and staples in beauty routines worldwide. From iconic lipstick shades to revolutionary foundation formulas, these global makeup brands have left an indelible mark on the industry. Let’s delve into the essence of each of these must-know brands, exploring their origins, standout products, and global influence.

MAC Cosmetics

Overview of MAC Cosmetics

MAC Cosmetics stands as a beacon of inclusivity and diversity in the makeup industry. Established in 1984 in Toronto, Canada, by Frank Toskan and Frank Angelo, MAC quickly gained fame for its bold colors, professional-quality products, and commitment to serving all skin tones.

Popular products and collections

One of MAC’s most iconic products is its range of lipstick shades, from the classic matte Ruby Woo to the creamy nude Velvet Teddy. Additionally, MAC collaborates with renowned artists and celebrities, such as Rihanna and Patrick Starrr, to create limited-edition collections that captivate makeup enthusiasts worldwide.

Global presence and influence

With stores in over 100 countries, MAC has solidified its status as a global powerhouse in the makeup industry. Its philanthropic efforts, like the MAC AIDS Fund, further showcase its commitment to making a positive impact beyond beauty.

L’Oréal Paris

Introduction to L’Oréal Paris

L’Oréal Paris, the world’s largest cosmetics company, has been synonymous with beauty innovation since its inception in 1909. With a focus on democratizing beauty, L’Oréal Paris offers high-quality products at accessible price points.

Iconic products and innovations

From the groundbreaking L’Oréal Paris True Match Foundation, which offers an extensive range of shades, to the beloved Voluminous Mascara, L’Oréal Paris continually sets the bar for innovation in the beauty industry.

Global marketing strategies

L’Oréal Paris leverages its global reach through strategic partnerships with celebrities like Eva Longoria and diverse brand ambassadors to connect with consumers worldwide. Its campaigns champion inclusivity and empowerment, resonating with audiences across cultures.

Maybelline New York

Overview of Maybelline New York

Maybelline New York, founded in 1915, has become synonymous with accessible, trend-forward makeup. As a subsidiary of L’Oréal, Maybelline combines affordability with high-quality products, making it a favorite among beauty enthusiasts worldwide.

Best-selling products and collaborations

Maybelline’s iconic Great Lash Mascara has achieved cult status for its volumizing and lengthening effects. Moreover, collaborations with fashion designers like Gigi Hadid and makeup artists like Shayla have resulted in innovative and trendsetting collections.

Expansion into global markets

With a presence in over 129 countries, Maybelline New York continues to expand its reach, adapting its products and marketing strategies to resonate with diverse consumer demographics.

Estée Lauder

Introduction to Estée Lauder

Estée Lauder, founded in 1946 by Estée and Joseph Lauder, epitomizes luxury and elegance in the beauty industry. With a focus on skincare and makeup, Estée Lauder’s products blend innovation with timeless sophistication.

Prestige makeup lines under the brand

Estée Lauder’s Double Wear Foundation is a staple in many makeup bags for its long-wearing and flawless coverage. Additionally, the Estée Lauder Companies own prestigious makeup brands like Bobbi Brown and Clinique, further solidifying its influence in the beauty sphere.


Global brand ambassadors and partnerships

The brand collaborates with influential figures like Kendall Jenner and Karlie Kloss, embodying the modern, cosmopolitan woman. Through these partnerships, Estée Lauder maintains its status as a trendsetter and tastemaker in the global beauty landscape.

NARS Cosmetics

Overview of NARS Cosmetics

NARS Cosmetics, founded by François Nars in 1994, exudes sophistication and avant-garde style. Known for its bold color palettes and innovative formulas, NARS has garnered a loyal following among makeup artists and beauty aficionados alike.

Signature products and cult favorites

The NARS Orgasm Blush, with its universally flattering peachy-pink hue, has achieved iconic status in the beauty world. Additionally, NARS’s audacious lipstick range offers an array of statement-making shades for every occasion.

International expansion and brand image

NARS’s sleek and modern aesthetic resonates with consumers worldwide, contributing to its global success. Its commitment to artistic expression and boundary-pushing creativity ensures its relevance in an ever-changing beauty landscape.

Urban Decay

Introduction to Urban Decay

Urban Decay, founded in 1996 by Wende Zomnir and Sandy Lerner, disrupted the beauty industry with its rebellious attitude and bold makeup offerings. Embracing individuality and self-expression, Urban Decay celebrates diversity and authenticity in beauty.

Notable makeup palettes and collections

The Urban Decay Naked Palette revolutionized neutral eyeshadow palettes, becoming a must-have for makeup enthusiasts worldwide. Additionally, limited-edition collections like the Electric Palette showcase Urban Decay’s innovative approach to color and texture.

Brand ethos and global reach

Urban Decay’s commitment to cruelty-free and vegan products resonates with socially conscious consumers worldwide. Its edgy marketing campaigns and vibrant product offerings continue to captivate makeup lovers of all ages.

Chanel Beauty

Overview of Chanel Beauty

Chanel Beauty epitomizes timeless elegance and luxury, reflecting the sophistication of the iconic fashion house. Founded by Coco Chanel in 1921, Chanel Beauty continues to set the standard for haute couture makeup and skincare.

Luxury makeup lines and iconic products

Chanel’s Rouge Allure Lipstick range offers a spectrum of rich, velvety shades that epitomize Parisian chic. Moreover, the Les Beiges collection embodies effortless beauty, with lightweight formulations that enhance natural radiance.

International presence and brand heritage

Chanel’s storied legacy and unparalleled craftsmanship have solidified its position as a global leader in luxury beauty. Its commitment to innovation and quality ensures its enduring appeal among discerning consumers worldwide.

NYX Professional Makeup

Introduction to NYX Professional Makeup

NYX Professional Makeup, founded in 1999 by Toni Ko, has become a go-to brand for professional-quality products at affordable prices. With a diverse range of shades and innovative formulations, NYX empowers consumers to experiment and express themselves through makeup.

Affordable yet high-quality products

NYX’s Soft Matte Lip Creams and Butter Glosses have garnered rave reviews for their comfortable wear and vibrant color payoff. Additionally, the brand’s extensive range of eyeshadow palettes caters to every aesthetic and skill level.

Global popularity and community engagement

NYX embraces inclusivity and diversity, showcasing a diverse array of beauty influencers and makeup artists in its campaigns. Its commitment to fostering a sense of community and creativity resonates with makeup enthusiasts worldwide.

Too Faced Cosmetics

Overview of Too Faced Cosmetics

Too Faced Cosmetics, founded in 1998 by Jerrod Blandino and Jeremy Johnson, infuses fun and whimsy into the beauty industry. With playful packaging and innovative formulations, Too Faced offers a range of products that inspire creativity and self-expression.

Fun and innovative makeup collections

Too Faced’s Chocolate Bar Eyeshadow Palette, infused with cocoa powder, combines indulgence with beauty for a truly sensorial

experience. Additionally, collaborations with influencers like Jackie Aina and Erika Jayne showcase Too Faced’s commitment to diversity and inclusivity.

Global brand campaigns and social media presence

Too Faced’s cheeky marketing campaigns and engaging social media presence resonate with a younger demographic, making it a favorite among Gen Z and millennial consumers worldwide.


Introduction to Shiseido

Shiseido, founded in 1872 in Japan, holds a rich legacy of innovation and excellence in skincare and cosmetics. With a holistic approach to beauty, Shiseido combines Eastern wisdom with Western science to create transformative products that nurture the skin.

Japanese heritage and global expansion

Shiseido’s commitment to quality and craftsmanship has earned it a loyal following both in Japan and around the world. Its skincare lines, such as the Shiseido Ultimune Power Infusing Concentrate, harness the power of nature and technology to deliver visible results.

Premium makeup lines and skincare integration

Shiseido’s makeup offerings, like the Synchro Skin Radiant Lifting Foundation, seamlessly blend skincare benefits with makeup performance. Its dedication to innovation and sustainability underscores its status as a global leader in beauty.


In conclusion, these 10 must-know global makeup brands represent the pinnacle of innovation, quality, and diversity in the beauty industry. From MAC Cosmetics’ inclusive ethos to Chanel Beauty’s timeless elegance, each brand offers a unique perspective on beauty that resonates with consumers worldwide. Whether you’re seeking professional-quality products or playful, trend-forward makeup, these brands have something for everyone, empowering individuals to express themselves creatively and confidently through makeup.

FAQs (Frequently Asked Questions)

1. Are these makeup brands cruelty-free?

  • While some of these brands, such as Urban Decay and NYX Professional Makeup, are known for their commitment to cruelty-free products, others may still use animal-derived ingredients or test on animals. It’s essential to research each brand’s cruelty-free status before making a purchase.

2. Where can I purchase these global makeup brands?

  • These brands are available at various retailers worldwide, including department stores, specialty beauty stores, and online retailers. Additionally, many brands have their standalone stores or websites where you can shop their full range of products.

3. Do these makeup brands offer vegan options?

  • Yes, several of these brands, including Urban Decay, NYX Professional Makeup, and Too Faced Cosmetics, offer vegan-friendly makeup options. They clearly label their vegan products, making it easier for consumers to make informed choices.

4. What sets these global makeup brands apart from others in the industry?

  • These brands distinguish themselves through their commitment to quality, innovation, and inclusivity. Whether it’s MAC Cosmetics’ diverse shade range or NARS Cosmetics’ avant-garde aesthetic, each brand offers something unique and compelling to consumers.

5. Can I find these makeup brands in my country?

  • Most likely, yes! These brands have a robust global presence and are available in numerous countries worldwide. However, availability may vary depending on your location, so it’s best to check with local retailers or the brand’s official website for more information.