It’s rare that you see someone’s skin looking the same in their 20s and 40s. Over the years, your skin visibly loses its bounce, moisture, and firmness. Sunlight, dirt, pollution, and other environmental aggressors play a part in damaging your skin along with aging. But the most important contributor to dull, tired-looking skin is a lack of collagen. Did you know, collagen makes up about 80% of our skin? And, once you hit the age of 25, it goes down 1% every year!

Collagen is not created uniformly, it is a complex protein. Once lost it is not easy to replace. There are two types of collagen – collagen 1 and collagen 3 – both of which are equally important. Collagen 3 (otherwise known as baby collagen) provides a framework that binds to collagen 1. The two types of collagen go hand in hand, they need each other, and they are the perfect pair. A healthy, strong youthful-looking skin depends on the optimum ratio of both of them, but they end up at different rates!

Skincare products typically focus on boosting levels of just one type of collagen. But, now that is about to change. Avon’s new skincare innovation, Proteinol™, is clinically proven to restore both the types of collagen found (and essential) in healthy skin, mimicking the perfect collagen balance found in a baby’s skin. helps. Avon Anew skincare products are exactly what you have been waiting for – the range has been created as a result of the groundbreaking research conducted by the brand over the years. This innovation of award-winning ingredients is available in a serum format as well as concentrated plumping shots that claim to restore seven years of collagen loss in just seven days. Wonderful, isn’t it?

Renew your skin’s radiance, moisture, and texture with the new Skin Reset Plumping Shots and New Renewal Power Serum. These treatment products work with Protinol™ technology and deliver results that are more effective and longer-lasting than anything else on the market.